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IHOP to Open Fast Casual Chain Flip’d by IHOP This Summer

It was introduced again in 2019, nevertheless it’s truly going to occur now.

IHOP fast casual flip'd

Picture courtesy of IHOP

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There is a new IHOP mission beginning up with a better chance of sticking round than the IHOb stunt

IHOP has unveiled plans for a brand new quick informal chain known as flip’d or flip’d by IHOP if, because the Dude would possibly say, you are not into the entire brevity factor. The elevator pitch on it may need been: “What if Dunkin‘ was truly IHOP?” The pancake home’s intentions had been announced back in 2019, however flip’d is lastly able to flop into actuality, albeit with a couple of adjustments from that authentic plan.

The 2019 announcement had flip’d surfacing in Atlanta solely, with consideration given to opening one in 4 different main markets. That has modified. IHOP plans to open 4 flip’d places in 2021, with the primary touchdown in New York Metropolis. The corporate says that the “new model goals to handle the rising demand for made-to-order breakfast, lunch, and dinner that’s handy and contemporary.” It might be honest to say there’s loads of that in New York already, however the different places aren’t fairly as bodega-rich as New York.

flip'd by IHOP
Picture courtesy of IHOP

The subsequent three places, in response to the announcement, shall be Lawrence, Kansas; Columbus, Ohio; and Dublin, Ohio. It is a shift from the plan of solely opening in main city facilities. (Although, Columbus is the 14th most populous metropolis within the US in response to a 2019 estimate.)

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“Since we initially introduced flip’d in 2019, quite a bit has modified. We needed to make sure that we had been evolving the idea to satisfy our company’ wants,” Jay Johns, President of IHOP, stated in a press release. “Whereas we all know there’s a pent-up demand for a return to eating in eating places, we anticipate that our supply and takeout enterprise is right here to remain as client wants proceed to shift and they search out other ways to expertise IHOP favorites. With flip’d, we are able to present that on-the-go quick informal expertise, making now the right time to deliver this idea into the world.”

Flip'd by IHOP
Picture courtesy of IHOP

Saying you bought lunch at flip’d feels a bit like telling your mates you’ve got secretly been whittling miniature busts of Nicolas Cage for years with out telling anybody. It is not an enormous deal or something to be ashamed of, however your hesitance to say the phrases out loud is comprehensible. In case you do it — the lunch factor, that’s — you will discover an all-day menu “that borrows inspiration from” IHOP. You are going to see “reimagined breakfast classics” like Pancake Bowls and Egg Sandwiches. At night time, the menu will shift towards Burritos, Bowls, Steakburgers, and Rooster Sandwiches, in response to the announcement. (Are you even a fast service restaurant in 2021 in case you do not have a chicken sandwich?) You’ll get that Steakburger or Pancake bowl at a counter or a digital kiosk contained in the restaurant. Although, in fact, you can order upfront as properly.

A consultant tells Thrillist that it seems to be just like the New York location will open its doorways in mid to late July, with the others to observe later within the yr. It is a good time to be you in case you like consuming pancakes whereas strolling down the road. 

flip'd by IHOP
Picture courtesy of IHOP

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Dustin Nelson is a Senior Staff Writer at Thrillist. Observe Dustin Nelson on Twitter.

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