TOKYO—Taichi Ito was on a Zoom name brainstorming along with his advertising-agency colleagues when he talked about his pet peeve about his spouse’s digital conferences. It didn’t make sense for her to don a enterprise swimsuit when nothing a lot beneath the higher arms confirmed up on digicam.
His colleagues agreed, so he confirmed them a tailored answer he had sketched out: the highest half of a enterprise swimsuit sewn to a part of a sweatshirt beginning at across the elbows, plus sweatpants—simply sufficient formality to suit inside a video body.
“I used to be pondering it was a joke and he wouldn’t do it,” mentioned Yuki Ito, his spouse.
Working at an company named No matter Inc., as Mr. Ito does, might make it just a little simpler to appreciate odd concepts. Quickly, No matter was promoting what it named WFH Jammies—a unisex dress-shirt-and-sweats combo in white, blue, pink and polka-dot—to the work-from-home crowd for about $95.
Mrs. Ito, a tech-company enterprise director who nonetheless works at residence—and when on work video calls wears a pair of WFH Jammies her husband gave her—mentioned she appreciated clothes designers pondering of individuals like her: “It’s so nice to have professionals assist a lazy individual.”